The briefGet a fragmented regional partnerships
org planning, selling and reporting as one business.
Scope
- 7 vertical teams
- 20+ sub-teams
- 200+ stakeholders
- 56 initiatives
- 30+ Fortune 100 publishers
First Party Data Solutions Consultant · Jul 2024 – Dec 2025
- Pipeline analytics to revenue. Built the SQL and Looker layer that joined sales
pipeline and CRM data with product-adoption data, then designed a Q3 Secure Signals sales
competition on top of it. It drove $40M in incremental revenue
against target and a 256% quarter-over-quarter peak in pipeline movement (each stage an
opportunity moved), and pGTM adopted the approach globally.
- Product adoption. Helped 30+ Fortune 100 publishers adopt privacy-safe
first-party data products across web, app and CTV, generating
nine figures in incremental annual revenue.
- Quota. 234% of my H1 2025 quota with 92% client
satisfaction, the top performer in my region.
Program Manager, Sellside Partnerships · Jan 2022 – Jul 2024
- Business operations. Ran annual planning, budget and execution for the
multi-billion-dollar Americas Sellside Partnerships business: 7 vertical teams, 20+
sub-teams and 200+ stakeholders.
- Execution governance. Kept 56 initiatives across 4 core
product areas on track through weekly cross-functional forums and VP QBRs.
- Resource planning. Ran a six-month planning cycle that took headcount down 10%,
about 20 roles, across seven directors, and designed the close-the-gap plans that
helped generate $60M in incremental revenue.
- Speaking. Represented Google as the speaker at a co-branded LiveRamp
executive summit in New York, briefing 20+ agency buyers on app addressability
and identity.
- Operational excellence. Led the regional OpEx program, which grew ARR per FTE
across the 200-person Americas org by more than 20% a year for
three years.